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Festival marketing toward a weaker bathroom enterprises how to deal with
Date:2012-5-21

2012-2-8

How the weak consumption experience

" Breed" demand has the congenital defects. The holiday consumption and daily consumption of different. It is in the profit drive under a variety of market forces to guide and cultivate the rigid demand. Holiday consumption has two characteristics, one is the demand to have passive features, two is the requirement to scale, homogenization method is satisfied.

Festival marketing toward a weaker bathroom enterprises how to deal with

For consumers, consumer holiday consumption there is a certain degree of conformity, personalized deficiency. The point is that the holiday consumption congenital defects, as the market further development obstacle.

Network consumption prevalence also increased the holiday consumption "tired". Group purchase site live condition how regardless of, its low price really make consumers feel the benefits. As the profit driven business nature, consumers" more with less" behavior is also one kind of instinct. Therefore, as long as there is a chance, consumers will give full play to the bargaining power, group purchase, purchase, wet marketing are network times new consumption mode, obtained the mass consumer groups repeng.

Network marketing and traditional marketing platform not only changed the way of consumption, the consumer psychology similarly far-reaching. Active consumption, personalized consumption hot, to the " kiss" as the representative of the affinity group can feedback communication but also stimulate consumer initiative consciousness. Network consumption of convenient, free and traditional store mode, the crowded conditions, the service attitude is hard to be guaranteed, in sharp contrast, this led to a large extent consumers on-site consumption experience the thrill of greatly reduced.

Altered mental weak marketing strategy

In order to stimulate consumer initiative psychology. The manufacturer shall be marketing functions of preposition. From the holiday product design, packaging style, price range, related products, sales and other aspects of the entire process invites consumers to participate in. Consumer participation can be flexible and diverse, such as through micro-blog collection of creative product, by" seckill" detonation product sales upsurge, at the forum to carry out product pre-sale comment collection, named flash and other activities. Marketing function of preposition can stimulate consumers' participation enthusiasm, weakening the holiday consumption, from passive situation, strengthen the consumer in the holiday consumption in active consciousness, reduce or even eliminate the holiday consumption of" aesthetic fatigue" and" consumer fatigue".

The quality and integrity to build no time node: psychological channels

The quality and integrity of the whole society are faced with the problem, not a short duration of time to resolve. Good product quality and reputation, is to let consumers consumption, consumption is the basic guarantee of happiness. Although the face of a huge festival market, a short-sighted, do things by irregular ways can bring huge profits, but once the consumer trust debacle, the industry will suffer a devastating blow, and far-reaching, domestic milk industry is an example. In short, the quality and integrity, is the holiday consumption lasting foundation, is the only direct consumer desire psychological channels. Ensure the smooth channel, the holiday consumption market is long fill do not decline.

To meet consumer demand for personalized

The festival market, conformity with passive features. In this context, to have mature, market capacity has been the excessive release of holiday market sales initiative, we need to meet consumer personality of consumer demand and based on this to establish a niche market, open the consumer psychological defense line, thereby expanding the boundaries of holiday consumption.

The merchant determines niche markets can be for different people to consider, not only to the traditional older, middle-aged, children were divided; also can be in different consumer preferences for dimension division. For example, business to consumer groups of the network consumption, can develop the network marketing strategy, design of young, personalized holiday products, fusion group purchase, a predetermined combination, self-help, remote delivery and marketing mode, promote the holiday consumer goods and related product sales

 
 

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