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In 2012 the sanitary industry will be the future direction of creative energy
Date:2012-5-21

2012-2-8

It is reported, most of the complaints are accessories sanitary ware industry. AQSIQ released 2010 product quality country is supervised special selective examination to show as a result, ceramic seal faucets qualified rate is 67.2%, 83 batches of unqualified products sampling.

Over the years our country bathroom plumbing products sampling results showed 2008, sampling rate of 70% qualified, qualified rate of 82.3% in 2009, 3 years to the overall downward trend.

Uneven quality

It is understood, brand of sanitary ware enterprise quality problems occur more than once. In February 14th last year, AQSIQ issued for ceramic toilet product quality sampling results, American Standard, Guanzhu, and eagle, Tao, brands such as toilet was sampling out unqualified products. 26 kinds of products does not meet the" ceramic toilet product quality country is supervised selective examination result" standards, only 78% pass rate. 3 / 15 period, AQSIQ announced product quality pumping pick results, ceramic tiles product qualification rate reached 18.3%.

China Ceramic Industry Association said that, in the final analysis, is the enterprise's own superintendency strength is insufficient, not strictly enforce inspection procedure. " China's sanitary products development history is short, the large number of enterprises, most are small and medium private enterprises. The production of the enterprise, design, research and development, management level is low, basically is low cost repetitive manufacturing. At present, the main producing areas of Guangdong, Zhejiang, Fujian, with Shandong, Henan, each area development is very lopsided. Guangdong Foshan present particular regions, product performance is relatively stable. However, some small and medium-sized enterprise's product, quality is less stable." China Building Decoration Association Committee and Secretary General of the world kitchen engineering Yan said.

A bathroom brand to reporters that the person responsible for the overall kitchen, along with the further development of enterprises transnational operation, sanitary ware. However, because the bathroom enterprises in production to balance, the general will make some foundry factory production or by external processing, supporting the use of products to solve the problems of collocation method. As with other factories, aeriform in own brand reputation risk. If the foundry factories Jerry, quality can not hundred percent guarantee.

The high-end foreign brand occupation

Statistics show that, after 20 years of development, China has become the world's largest sanitary ware products production and marketing of China, sanitary ware production and sales accounted for about 30% of world gross, bathroom accessories accounted for about 35% of the world total. Although in recent years China's bathroom industry has made considerable progress, has also created some of their own brands, such as Huida, arrow, Faenza, hegll, benefits, such as the gold medal, but unfortunately, the high-end market has been for Kohler, Toto, ROCA foreign brands such as control.

" From the China Building Decoration Association kitchen engineering committee 2011 sanitary evaluation results, many national brand product quality has been greatly improved, some even more than international brands of product performance. But the enterprise production, design, management, research and development and brand operation as Kohler, Toto, ROCA and other foreign brands." Gao Shiyan said.

It is reported, the Chinese market generally agree that the ten large bathroom brands, the United States Department of Kohler, Japanese toto and European Roca brand mainly occupy the high-end market, accounting for about 10% market share. This part of the market price, consumer complaints against the no less, the formation of a good operating order. More and more sanitary plumbing businesses optimistic about the project, has been made from these foreign brands occupy the dominant position, the domestic bathroom enterprises want to occupy a larger share, is nearly impossible.

On the other hand, huge in the low-end market mainly to the local brands, its sales coverage, mostly concentrated in the building materials market, accounting for about 50% ~ 60% of the market share. The prevalence of small, outdated equipment, product is single, lack market competition ability even by OEM survival significantly inferior.

Overall, the current our country ceramic sanitary ware industry overall level still remains to promote, the performance of outstanding problems in" four low", namely the industry concentration is low, low technical content, product class is low, the brand has become low level, affect and restrict our country ceramic sanitary ware industry competition bottleneck.

Energy saving is the future direction

" The bathroom industry manufacturing is a high energy consumption industry, therefore, the production process of low carbon environmental problem is to perplex the bottleneck of the development of enterprises." Gao Shiyan thinks, as many enterprises are small and medium enterprises, backward production equipment, production technology extensive, technology R & D ability, technology basically copied from foreign brands, so the low value-added products. So the enterprise only the acquisition of advanced production equipment, using advanced production technology, cultivation of high technical production and management personnel, increase brand marketing efforts, enhance the ability of independent innovation and original design ability, in the future market in order to survive and develop.

" We hope that the manufacturers continue to improve the quality of the product, design, produce more and more energy-saving and environmental protection products, this is the future development trend and direction, but also enhance the capacity of competition of enterprises and sustainable development an important aspect." China Building Decoration Association chairman Li Bingren said, China is a big country of production of the bathroom but not be powerful nation, the product quality is not up to the standard of many countries in Europe and america.

Reportedly, the new formulation" water-saving sanitary ware" national standards have been formally implemented, this is our country 's sanitary products energy-saving provided new standards and requirements. Li Bingren points out, how to improve the efficiency of energy use is our bathroom enterprises pursue a direction. " There is water saving, sanitary products how to do high quality and water saving, is certainly the enterprise research and development direction. China sanitary ware industry should be toward this goal to work hard, so as to achieve the purpose of saving energy, saving resources

 
 

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